It seems as though Human Entertainment's first priority as a publisher was to corner the market on HuCard titles beginning with the letter "F". Here is the entirety of their HuCard releases:
F1 Triple Battle
Fire Pro Wrestling Combination Tag
Fire Pro Wrestling Second Bout
Fire Pro Wrestling 3: Legend Bout
Final Match Tennis
Formation Soccer: Human Cup '90
Formation Soccer on J. League
Their second priority was to corner the market of PC Engine sports titles beginning with the letter "F". These make up literally half of the PC Engine's F-titled sports game catalog and the rest are all F1 games (all but one are F1 Circus games).
There are so many other ways that each of these games could have been titled. "J. League-such-and-such" is the obvious way to title J-League games. "Anything-which-does-not-begin-with-F Soccer" is another more likely choice. "Tennis Champ" or "Tennis Master" or "Pro/Master/Super/Ultra Tennis" seem more likely to be picked before "Final Match Tennis". Even Fire Pro Wrestling was renamed "Thunder Pro Wrestling Retsuden" when it appeared on Mega Drive.
Human's PC Engine game series listed above all made their way to Super Famicom, totaling 8 games. Between those and the three Mega Drive games they published, guess how many non-F1 titles began with the letter "F"? Zero. Which proves how easy it was to not only title non-HuCard games with names not beginning with "F", but also how they were perfectly capable of naming each of those same shared series in some of the infinite different possibilities.
They weren't shy about using their own name in titles as Formation Soccer: Human Cup '90 and Human Sports Festival proves. Human Sports Festival's Formation Soccer Human Cup '92 even contains a TV news station cinematic featuring the "Human Weather Report". That's already a lot of "Human"s, yet somehow all of their HuCard games are sports titles beginning with the letter "F", instead of "Human Pro Wrestling" or "Human Soccer on J. League".
Speaking of Human Sports Festival, for those who aren't familiar with it, it's a compilation of three of Human's HuCard sports games. The first two updates are "Final Match Tennis Ladies"... notice how it's not "Ladies' Final Match Tennis"? ...and "Formation Soccer: Human Cup '92". The third game is their unreleased HuCard golf game, which is of course titled...
Fine Shot Golf.