Author Topic: Awesome anti-advertisement art project in Vienna! (Read 393 times)

esteban · « **on:** November 22, 2005, 09:09:38 PM »

For two weeks, all advertising signs, slogans, pictograms, company names and logos disappeared from a street in Vienna, Austria (Summer 2005):

http://www.steinbrener-dempf.com/

The artist explains how the normally "chaotic" and "disjointed" landscape, littered as it was with advertisements, became clean and soothing for 2 weeks!

Awesome.

Also, this reminds me: I was reading about some famous American pioneer in advertising (he was really successful in 40's - 60's). Anyway, he said that in the future, our citiyscapes and landscapes will be so littered with advertisements that developers will create private "ad-free" zones. He felt that folks would pay for the luxury of living, dining and playing in these ad-free zones.

I don't think he's that crazy. I'm just hoping that we'll have public "ad-free" zones as well (put our tax money to good use, for once).

td741 · « **Reply #1 on:** November 23, 2005, 06:09:10 AM »

Interesting...

Oh, who was the pioneer you mentionned in your post?

esteban · « **Reply #2 on:** November 23, 2005, 11:27:26 AM »

Quote from: "td741"

Interesting...

Oh, who was the pioneer you mentionned in your post?

I'll find it for you. I think I was reading a book about Walt Disney, or a book about Marshall McLuhan. Anyway, this advertising guru was mentioned in passing... but I loved his ideas. He was keenly aware of what he was doing (colonizing / commercializing landscapes and soundscapes) and how this affected society.

Keranu · « **Reply #3 on:** November 23, 2005, 11:29:10 AM »

Hah, that opening was pretty cool.