Man it is hard to sell stuff and make people happy. :-P
Typically my rule of thumb for a forum sale is to go on ebay and check completed auction prices and then sell for a substantial discount off of what I saw the completed auctions at. I understand that some may argue "today's prices," but I definitely try to sell at the lowest end of the price spectrum. Typically I sell for 25%+ cheaper than the lowest priced sold item (not unsold BIN) that I see elsewhere.
Who wants a free loose Hit the Ice hu-card? First person to respond to this thread with a picture of a girl with big jugs can have it. That seems like a fair trade, because I like jugs and I gotta protect my thread rep.