I don't let my kids have too much exposure to that kind of thing. Aside from that, they have very active imaginations, and I cultivate those imaginations. Furthermore, they do not attend the drone assembly line known as public school; I school them myself, so they are not saturated in the overcommercialized outer world. Sure, my girls play video games from time to time and now both of them have tablets of their own, but they still prefer imaginative play with normal toys.
