Yeah, I found the whole "this is a cartridge" thing a pathetic attempt at super obvious misdirection. Nobody has forgotten The Cartridge. We have have 3DS, digital cameras with SD card slots, USB drives, etc (as well as SNES). You'd thing they're trying to bring back the steam engine or something.
Hopefully the millionaire heiress engineer of their dreams is paying attention to Toy Fair this year or our hilarious saga maybe finally conclude.