So, my question is this: which company/system made a greater mark on American gaming culture, and in what way?
I like these type of versus threads but I can't comment on this one as I'm from the UK so wouldn't fully know about their impacts on "American gaming culture" back in the day.
Well, change that to 'Western gaming culture,' then—I'm definitely interested in hearing a UK perspective on this as well.
Well here in the UK at the very end of the 80s the PC Engine kicked off the whole "grey import" video games scene, it was really popular. Tons of small one man mail order companies sprung up which mainly sold through adverts in video games magazines. In the beginning it was basically all PC Engine games imported from Japan, practically zero US Turbografx games.
Then by around 1991 we started seeing Neo Geo AES, it was generally talked down in magazines for being ludicrously expensive. I personally ignored the bad reviews as I played the MVS in arcades and knew the games were something special. Initially the Neo Geo AES wasn't popular, I felt people just dismissed it because of the price, but it did develop a very small cult following from hardcore gamers, there was even a "Neo Geo Owners Club".
In the beginning the PC Engine was massively more popular than the Neo but as 1993 rolled round the interest in PCE declined and the tables turned, as Neo was releasing games like Fatal Fury 2 and Samurai Shodown and interest rocketed, we were still gripped in Street Fighter fever and the Neo was delivering next level 2D fighting. I don't think loads of AES consoles or games were sold, it was still too expensive, but the average gamers perception of the AES changed, it was now a highly lauded machine, the "Rolls-Royce of games consoles".
Then by 1994 the PCE completely faded from existence (in the UK), nobody cared about the Arcade card or it's Neo Geo conversions. I personally was really hyped about the Arcade card, breathing new life into my beloved PC Engine.
Then in 1995 the mainstream was all about PlayStation and Ridge Racer. The Neo Geo then developed another cult following which persisted for years to come.
So overall I would say the Neo Geo made the greater mark here in the UK.
Here's a video from the time showing the Neo Geo and the PC Engine,
skip to 15.04 in the video.mentioned before in this thread
http://www.pcenginefx.com/forums/index.php?topic=12525.0