If I was in a cynical mood, I would say this was just a transparent attempt to milk nostalgia from old folks (me), cater to hipster youth (you) whilst aping mainstream pop culture trends (Guardians of the Galaxy).
But I am not in a clinical mood, so I'll just say that this is a very nicely executed promotional product and I appreciate the restraint shown by the marketing team (I wish the stupid hashtag wasn't on there, but that hashtag is the entire point of the promotion).
Anyway, I approve.