That may be, but he needs to offer shipping options other than EMS in that case. I wouldn't spend that much on shipping a console if my life depended on it.
I have a friend who used to live in Japan, and he'd pick up stuff for me all the time from the shops in Akihabara. I got a SuperGrafx in the same box as the PC-FX I bought, along with like 20 games, AC adapters and a few controllers, etc. That was the biggest & heaviest package I ever got from him, and I think shipping ran me around $30. I don't remember what kind of shipping we used but it wasn't EMS.