you guys are hopeless,the turbografx had lame marketing,johnny turbo still gives me nightmares.I own a Pc Engine briefcase combo with arcade card pro now.No more crappy box and cover artwork for me!!!
awesome. you might be sincere, or you might just be teasing us
... but I was inspired to respond...
tg16 didn't have too many television ads (and those they did have didn't run too long)... but this was due to $$$$. the tv ads that did run were not bad (more on this later).
but when you go back and look at print ads, and really look back at them... it's actually pretty surprising. the genny print ads weren't as amazing as i thought they had been, and the tg16 ads were much kooler than I had given them credit for:
splatterhouse 1 splatterhouse 2 devil's crush 1 devil's crush 2of course, here's a third party ad... certainly not the koolest or hippest tagline:
SHOOT 'EM or SCOOT 'EM(I pulled all of this, by the way, from one issue of TurboPlay,
October / November 1990.
until the last year or so, i thought that the tg16 print ads were amateurish compared to the professional, hip genny ads... but i've been going through 1989-1993 magazines a lot recently, and damn... sega had some bad, bad ads (the segaCD ads, as a whole, were particularly lame). of course, sega had some great stuff as well... sega 3rd party ads were uneven as well (of course, tg16 only had 2 viable 3rd parties
anyway).
sega + third parties must have had thousands of ads (literally)... while the total tg16 ads number in 100-200 range... so to level the playing field, we'd have to talk about the
crap : kool ratio in ads. i don't think tg16 ads would do much worse than sega or nintendo.
i could get into nintendo's marketing as well... but i used sega as a reference point because sega had a much hipper, kooler sense for ads (and, "sega does what nintendon't" and "welcome to the next level" were done by different ad agencies for Sega, IIRC)...
anyway, the point is that tg16 marketing wasn't as lame as you put it. tg16 ads weren't as SATURATED as Sega and Nintendo (you need $$$$$ for that)... but the actual content of the ads weren't that bad. did tg16 ads have the kool dude screaming SEGA! at the end? No, tg16 ads weren't that hip.
nonetheless, the early tg16 commercials (launch 1989) were totally kool... they appeared before Genny's (at least in the NYC area) and were an andrenalin rush montage of Blazing Lazers and other launch titles.
finally, johnny turbo has become an urban legend. i love the sardius site and his documentation of JT (it's funny as hell), but the JT campaign consisted of only 3 ads over 3 consecutive issues of EGM, gamepro, VG &CE ... and that's it. JT is funny as hell, totally insane, but hardly represents tg16 marketing. It's an anomaly, not the trend.
P.S. your pcengine suitcase set-up is very, very kool