So Cal Mike,to be completely honest with you,outside of the nich 2600 collectors out there,no one is going to have a f*cking clue what Chase the Chuck Wagon stands for other then the dog food,and for that matter anyone too young simply wont give a f*ck. The 2600 collectors seem to be their own breed,and most people collecting anything else tend to just ignore the 2600 other then for passive collecting in small amounts, not heading out for the few rare high dollar titles. Seriously,I mean the 2600 isn't even fun anymore except for a few titles that had just solid gameplay. My son,who loves the old stuff simply refuses to touch anything with less gaming quality then the Colecovision, and hes extremely open minded.
For that matter,I get really confused as to why people carry on like their little pop up auction sites are doing really well when anyone can take a look and clearly see there isn't much going on other then some average Nes and genesis listings. The only reason I even remember Chase the Chuck Wagon is around is because threads like this one keep getting bumped. Otherwise I would simply forget all together,as I hate the name,and am not impressed by the actual auction activity,regardless of how many members have signed up. You want to brag of success,come back when you have plenty of Master System,Sega Cd,Neo-Geo,TG16-Pc Engine,Jaguar,3DO,Import PS1,Dreamcast,Saturn,and jamma listings. Till your auction house is hosting auctions like these,you're just a small time tribute to a failed dog food promotion only Atari 2600 nerds care about.
Change the name to suit everyone,not just a certain social class of Atari collectors,advertise more, and start looking more cutting edge. Thats all I currently have to say.