The only things that would've made the 'Express more successful are same things that would've helped the TG-16/CD - a better software library, lowered cost, better marketing, and a better software library (it bears repeating). Its screen was superior and its hardware robust, but it was at a severe disadvantage to the Lynx/Game Gear/GameBoy on price, games, availability, and battery life.
It's a piece that just wasn't thought out very well -- no option for batteries...
Agreed, especially since they made a battery pack for the frickin' Duo.